ABigAssCookout

2019

#ABigAssCookout is a two-part cookout series that began in the summer of 2014 hosted by RVA’s #1 Creative Collective: The Field Mobb. The cookouts were created to provide the local Richmond community with an additional outdoor outlet to celebrate the holiday weekend festivities. Targeted for the Memorial Day and “End of Summer” weekends, #ABigAssCookout provides attendees a summer cookout experience none can compare to: good people, good music, good food and true immersion in the hip & creative culture that RVA has cultivated over the years.

Brief

Boost attendance for the the 2020-2021 cookout season amongst 18-35 year olds.

Insight

18-35 year olds in Richmond, Virginia’s are eager to have community with no place to party out doors.

Execution

Create mockups of Hidden in Plain sight marketing initiatives to boost attendance for the the 2020-2021 cookout season to engage audiences the brand had yet to reach including but not limited to mockups of billboard, merchandise, tickets and Commemorative Beer & Cider can in partnership with Bingo Beer Co.